Sustainability
We don’t just make clothes — we create responsibly from start to finish.
- Sustainable from start to finish – We use organic cotton and recycled materials, ensuring every garment has a lower environmental footprint.
- Ethical manufacturing – Our suppliers adhere to Fair Wear Foundation standards, guaranteeing fair wages and safe working conditions.
- Decarbonising production – Our products are made in facilities working toward a 30 percent reduction in carbon emissions by 2030 through improved energy efficiency, renewable energy use, and responsible manufacturing practices.
- Minimal waste, maximum impact – We produce in small, intentional quantities, avoiding overproduction and waste.
We believe in quality over quantity, offering streetwear that stands for both style and sustainability.
About Us
We’re a Swedish minimalistic streetwear brand based in Jönköping, built on the belief that fashion can be simple, ethical, and sustainable.
- Clean, timeless, and understated — our aesthetic reflects Scandinavian design values where less truly means more.
- Every piece we create is thoughtfully designed, crafted with care, and made to last.
- We only use GOTS-certified organic cotton and recycled materials to ensure a smaller environmental footprint.
- Our production facilities run on renewable energy and follow strict fairness and transparency standards.
We believe true style isn’t just about how something looks — it’s about the story behind how it’s made.
Mission
Our mission is to create sustainable streetwear that looks good, feels good, and does good — without compromise.
- We design with intent, not excess.
- We combine minimalist aesthetics with responsible production and full transparency.
- We challenge fast fashion by offering durable, timeless pieces that outlast seasons.
We want to inspire conscious choices and lasting change — proving that sustainability and style can coexist seamlessly.
Donations
Giving back is part of who we are.
We donate 10% of our profits to environmental and social sustainability projects around the world.
- Supporting reforestation and ocean cleanup initiatives.
- Funding ethical labor programs that empower workers.
- Partnering with organizations that drive long-term sustainable impact.
Every purchase helps fund these efforts — meaning when you wear our clothing, you’re part of something bigger.
Because true sustainability is about community, accountability, and giving back.
Certifications You Can Trust
Global Organic Textile Standard (GOTS)
FAIR WEAR FOUNDATION
OEKO-TEX® Standard 100
Organic Content Standard
PeTA-Approved Vegan